SEDRA Community

Northern Riyadh

Preparing Experience

Riyadh skyline
ROSHN
National Real Estate Developer
PIF Subsidiary · Est. 2020
مجموعة روشن

Building the
Difference

Saudi Arabia's largest real estate developer by land bank. Transforming 200 million sqm across the Kingdom into integrated communities under Vision 2030.

$93.3B
Total Portfolio
200M sqm
Land Bank
400K
Units Target
6+
Communities
Sedra community
Flagship Community

سدرة — SEDRA

Northern Riyadh · 20 Million sqm · 30,000+ Homes

ROSHN's flagship community — a modern Najdi-inspired neighbourhood with 44% green space, eight development phases, and capacity for 110,000+ residents. Named after the Sidr tree, symbolising strength and resilience.

8 Phases44% GreenSmart CitySalmani Design
Established
2020
PIF Subsidiary · Saudi Arabia
Total Area
20M sqm
Sedra Community Footprint
Residential Units
30,000+
Across Eight Phases
Population
110,000+
Residents at Full Build-out

Vision 2030 Alignment

How ROSHN contributes to the Kingdom's transformation

70% Home Ownership

Supporting the Kingdom's target to increase Saudi home ownership from 47% to 70% by 2030 through accessible, quality housing.

200,000+ Jobs

Creating direct and indirect employment with 70%+ Saudization rate, developing a skilled national workforce in real estate.

Sustainable Communities

Green Building certification targets, 44% open spaces, smart city infrastructure, and alignment with PIF ESG framework.

Integrated Development Model

ROSHN Group, a PIF subsidiary established in 2020, is Saudi Arabia’s leading national real estate developer. Our integrated development model encompasses the entire project lifecycle — from master planning and innovative design to construction, sales, and community management — delivering comprehensive communities that redefine urban living under Vision 2030.

Development Process
Development Process
01
Selecting Best Locations
02
Feasibility Study
03
Innovative Design
04
Off-Plan Sales
05
Properties Handover
06
Market Studies & Customer Segments
07
Business Plan
08
Start Constructions
09
Project Management
10
After Sales & Facility Management
Leadership
FA
Chairman
H.E. Fahd Al-Rasheed
MS
Mohammed Al-Sulai
Board Member
AK
Abdullah Al-Khorayef
Board Member
SA
Saud Al-Aqeel
Board Member
HA
Hisham Al-Abdulkarim
Board Member
DG
David Grover
Board Member & CEO
Source: ROSHN Group · Public Investment Fund · AGBI
Portfolio Overview · Q1 2026